Promotional Matchbox Giveaways
Every restaurant and bar marketing campaign begins with acknowledging that organizations need to do more. Promotional matchbox giveaways are one of the best ways to increase your current customers’ sales. More advertising, more public relations, more conferences, more emails. But which campaign will be the most profitable and the best use of resources? One campaign which is often overlooked is offering displays of thanks and gratitude to your existing customers. There are often sales and special deals for **new** customers, but what about thanking all those who have been in your contact list for years? In this coming year, thanking your current customers with useful, timely gifts will remind them that they are valuable to you.
When to give away Matches
Company-branded trays, pocket gadgets, matches, lighters, coasters, and high-quality caddies are some suggestions. Always imprint your company logo onto whatever promotional piece you gift. If the lighters are high-quality, light and comfortable, your friends and customers will want some of your matches, too. Always carry extras so that you can offer them to current clients and potential customers. Every time they pick up your matchbook to light a candle or campfire, they will see your logo, your contact information, your ability to help them.
Be creative with your giveaways. Remember that every time someone looks at your name, it is one more step to embedding your name with your service. “Mary’s Muffins” could have a matchbox with a muffin insignia. Matchboxes with the logo of “Clara’s Candles” could accompany every candle purchase. Add a gimmicky title to the magnifier and flashlight and slip it inside every on-line order. Always make sure your name, service and contact information are proudly displayed.
Besides current customers, potential customers and employees, your list of possible recipients is endless. On Assistant’s Appreciation Day, give all the assistants in the entire building a gift pack with a candle and a matchbox. On Teacher Appreciation Day, give your local public and private school teachers caddies to fill with accessories. If there is a local event that uses volunteers, put your gift-a-way in their “thank you” bag. Don’t forget about your policemen, firefighters, ER workers, landscapers, drivers, mail handlers, and food delivery persons. Basically, everyone who has contact on a service level with any of your employees should receive something emblazoned with your company logo, contact information, and mission.
There are many occasions for giveaways that are also promotional opportunities. Just make sure that the quality of the promotional product is relative to your company’s quality and attention to detail.
Reasons to Give Away a Matchbox
In the restaurant business, here are a few national days to note for special giveaways, promotions or projects. For a complete list, go to Firebelly at https://www.firebellymarketing.com/blog/food-holidays.
January 4: National Spaghetti Day
February 9: National Pizza Day
March 23: National Chip and Dip Day
April 7: National Beer Day
May 28: National Hamburger Day
June 18: National Sushi Day
July 13: National French Fries Day
August 10: National S’mores Day
September 22: National Ice Cream Cone Day
October 27: National American Beer Day
November 14: National Pickle Day
December 4: National Cookie Day
Get creative and match everyone with a promotional matchbook or matchbox!